Truck services

This 22-year-old entrepreneur wants to bring pet sitting services to her home

Have you heard of the “pandemic puppy”? Or better yet, are you one of those who have one?

With closures leading to loneliness, many have turned to adopting pets amid the pandemic. The global spike in interest in adopting pets, especially dogs, has even inspired researchers to embark on a study about what happens to these animals when pet owners return to the office after an extended work-from-home ritual. The study noted that pets may experience separation anxiety or be relegated to foster homes when owners no longer work from home.

Besides pet abandonment, another aspect addressed in the study was the shortage of veterinary care during the pandemic, which may have impacted animal welfare.

Aanandi Sardana, a young graduate from the Sauder School of Business at the University of British Columbia, Canada, returned to India for a while during the pandemic and saw many people around her adopting pets.

“I saw that some of my close friends and family, and many others seemed to have a dog or a cat. There were also a lot of new pet parents because of the lockdown. And, a major problem they faced was someone they trusted to call when their pet was unwell,” Aanandi said. His history.

After thinking a little more about their concerns and looking at the market, she realized that the unorganized nature of the veterinary services industry had left pet owners searching in the dark for basic needs like grooming, training and medical services.

Refusing offers from companies, the 22 year old graduate decided to try his hand at entrepreneurship and founded Pet set pawa pet home service appointment platform.

Digitization of pet services

“With the acceleration of digitalization, it was surprising to see that there was no such service for this segment in India. During my four-year stay in Canada, I found that this type of digital pet sitting was already commonplace, and had been for at least eight or nine years, and it inspired me to get out and meet more pet owners, as well as visit vet clinics and pet adoption centers, and talking to the people involved to find out exactly how that gap can be filled. That’s how Pet Set Paw was born,” explains the founder.

In January 2021, when she returned to Canada to resume her studies, Aanandi began the preparatory work for the platform. She contacted research trainers, veterinarians and groomers, creating a network of service providers in the Delhi-NCR Region.

By September of that year, the website was ready and the startup had already onboarded a group of verified service providers and rolled out the services for customers in the capital region as a pilot project.

A one-woman army, Aanandi says she received some initial financial help from her father, who also advises her on the operational aspects of the business.

“I’m working with very limited resources, and right now I just want to make sure there’s market validation and product-market fit, and that people can actually resonate with the platform. that we are trying to create. Our website uses Google Forms to understand customer requirements when making a request, and we go from there. Most of our customer acquisition is done through Facebook and Google Ads right now,” she explains.

A canine education service at the owner of the animal. Many pet owners prefer dog trainers to come to their homes to train their pets.

How it works

Pet Set Paw in-home services are billed based on distance and type of service required. For example, veterinary consultations can cost between Rs 500 and Rs 700with additional costs for drugs/vaccines, grooming and training.

The platform offers two types of grooming services: home grooming service and grooming truck.

For in-home grooming services, a team of two groomers come on site with all the necessary equipment and clean up when the job is done. The price fluctuates between Rs 800 and Rs 2,000 for this service.

Users can also opt for a grooming truck service, where a grooming team visits the pet’s home equipped with all the equipment and saves the pet owner the hassle of providing space, l water, etc. The price varies from Rs1,600 to Rs4,000— depending on the size of the animal, the duration and the type of grooming service.

Although Pet Set Paw does not charge service providers to integrate with the platform, it does charge a 15 percent commission for each service provided.

Market scenario

According to the ‘India Pet Care Market Outlook, 2025’ report by Bonafide Research, the Indian pet care market is expected to reach Rs 5,457 Crore by the end of 2025, registering CAGR (Compound Annual Growth Rate) by 19%.

The widespread adoption of digital and the increase in the number of pet owners has led more entrepreneurs to explore innovative business models in this segment. Pet Set Paw competitors include Doggie the App, Fur Ball Story, Wiggles, and more.

On the differentiator of his startup, Aanandi remarks,

“With Pet Set Paw, I’m not trying to create a brand; I am here to create a market for pet services, something that is scalable and could soon be pan-Indian. I want to set up a marketplace where all these brands come together to make life easier for pet owners.

Since going live in September last year, Pet Set Paw says demand from pet parents in the Delhi-NCR region has increased, except for a brief dip during the peak of the Omicron epidemic.

The company has also recently started its operations in Mumbai and has recorded nearly 150 customers in recent months, with 51% retention rateaccording to Aanandi, who wants to aim for an ambitious 10% growth rate each week in terms of users.

As a solo female entrepreneur, Aanandi admits there are challenges to overcome. “Being from Delhi, it was easier to navigate there. Starting our operations in Mumbai was a whole different ball game, and I plan to expand to Bangalore soon as well. Just finding the right providers of services on these sites, arranging meetings with them and integrating them takes time and requires a lot of effort.”

After Bengaluru, the young entrepreneur wants to expand to other metros including Chennai and Kolkata and move to Tier II and III cities like Amritsar, Baroda, Pune and places in the North East.

“I think I have confirmation that I’m on the right track. I’ll give it the next few years and see how it goes. I feel like this is the right age for me to try entrepreneurship,” she concludes.