To attract modern enthusiasts, companies must meet them at their scale.
Hornby, a British manufacturer of toys and hobby products, has introduced a new scale model train for the first time in over 50 years. In 1:120 scale and known as tabletop railways (TT), Hornby TT:120 is smaller than more traditional “00” models, but objects can still be handled by young and old. less young.
Designed for families with limited space, this model railway can be installed on a much smaller plinth, which can easily be stored under a bed. There is no need for the space required for older sets, making the hobby much more appealing to today’s generation where home ownership may come later in life . In TT form, Hornby offers a complete model railway system, including trains, locomotives, carriages, carriages, complete track system, buildings and accessories.
“We have been developing Hornby TT:120 for several years,” says Simon Kohler, Director of Marketing and Product Development at Hornby, “and it represents a substantial investment. Hornby TT:120 offers many solutions for those who really want to create a model railway but have little or no space for the larger ’00’ size.
With the new scale, the company will sell and distribute through its own dedicated online service. Customers can also join the Hornby TT:120 Club to enjoy certain benefits, one of which is a 15% discount on all purchases. Decorations will start arriving just before Christmas.